Lead Generation Effective Solutions
When you’ve owned a business a number of years, these are some challenges you may have faced…
- Generating a lot more leads
- Knowing which platforms to use for your business
- How to generate leads cost effectively
- Website not being found high in search results
- Marketing service providers being expensive or not producing results
Can you relate to one or more of these?
Commonly Used Symptom Solutions
Many businesses spend a lot of cash with a number of experts over years on specific platforms such as Facebook, Instagram or on SEO and Google Ads management.
While a trial and error approach may bring results, for the majority of businesses it just gets too expensive to keep trying options.
If you’ve reached that point and want a solution that actually works and is cost effective, there’s a smart way to consider…
An education for yourself on effective digital marketing and what results to expect in KPIs.
How You’ll Benefit from a Digital Marketing Education
Working with your chosen marketer with an education, is the path to great success, not just to rely 100% on them to know everything and to do everything for you.
You have a lot of your own relevant-to-marketing industry knowledge and understanding of your clients to discuss with any marketer that will help them to help you and your business if you know the basics of marketing to begin the relationship with.
Finding very experienced marketing service providers can be quite hard, as you may have found, but it becomes so much harder if you a low level of understanding of marketing.
It’s like trying to hire a person for a position you don’t know anything about. How could you know if a person is skilled and will excel in a role if you have no knowledge about what they are meant to be carrying out, or you have KPI for their work or no understanding of an expected result?
Marketing is no different.
Ignorance of marketing costs the majority of businesses thousands of dollars a year, every year. Not just in wasted money with the marketing service providers but also with the missed out on sales, due to poorly executed marketing.
The first and most important step of your marketing education is to understand figures you need to see that demonstrate results.
Without an understanding of expected figures or results, you’re risking burning up cash with any form of marketing.
The First Essential Marketing Figure to Know
Knowing your Allowable Acquisition Cost, or the amount you can afford to spend to acquire a customer is essential – before you talk to any marketing company. Theses days they rarely discuss this critical figure with businesses even though they should.
Without a basic understanding of marketing starting for free with our blog category of marketing, then our free video marketing course, you’ll be well on your well to understanding a lot more about marketing.
Then with the basics covered you’re ready for the intermediate marketing education obtained through a small investment in your own education of hundreds of dollars and 20 or so hours of education.
Education of hundreds of dollars isn’t expensive, compared to a $2,000 website or $500/month on Google Ads – is it?
Through research with hundreds of businesses websites, the result showed that 90% of websites are 35% optimised and therefore not generating anywhere near the volume of traffic they could, without spending any more money on them.
Ignorance is how business owners are taken advantage of, by marketing service providers. Want to take preventative measures?
The Marketing Fast Track Course
The Marketing Fast Track is a half-day live workshop that provides business owners with the specific, detailed know-how of digital marketing on everything from website optimisation to SEO.
The course includes a review and feedback on your website, plus 16 how-to videos on digital marketing in the Private Members Area.
The Marketing Fast Track includes a one hour review of your improvements from the whole workshop 3 weeks later to discuss and refine your lead generation strategies.
There’s wisdom in deciding to attend this course because you only need to learn digital marketing once to save your business hundreds or thousands of dollars a year, and make tens or hundreds of thousands more each year.
Business Marketing Mentoring – Achieving the Best ROI
Through 28 years experience and mentoring 1,000+ business owners on marketing the way to achieve the best ROI for marketing is to take on a better understanding of it yourself.
Yes, you the business owner needs to understand more about marketing, not just pay for it.
You understand your own customers more intimately than any marketer and without discussions with you about your customers any marketing you pay for a service provider to implement will be nowhere near as effective and potentially a complete waste of your money.
By working with business owners, far better, faster and bigger results have been achieved. That’s the “magic recipe” for marketing success.
By working with business owners, to understand their customers wants, needs, frustrations, fears and desires and using their insights as the basis of marketing, that’s where the best results have been achieved.
Business owners are not copywriters. They struggle with putting into words what their business is about and what makes it special. Every business can communicate something special about it because the owner has a different personality and experiences to any other. The way they operate their business is unique and that uniqueness needs to be put into words that are attractive to its potential customers.
When websites are written with what the customer experience will be like from the business, it attracts them and more leads become sales.
Marketing mentoring is where Tim Stokes works with you in regular conversations to reword and redesign your marketing, starting with your website.
Your website is the hub of all marketing because on social media platforms customers will still check out your website to see if you look credible, safe and worthwhile to contact.
Marketing mentoring can include SEO, which needs to begin with your website “optimisation.”
The majority of, websites are operating at around 40% to 80% of their potential. That’s like pouring more water into a bucket with holes in it. Why not ‘plug the leaks’ first and that’s why the marketing mentoring begins with your website.
Typically, a website sees a 20% to 50% jump in traffic in Google searches within 4 weeks by rewriting and making basic changes to the wording, Titles and content of the website.
There are established “rules” of what Google wants in a website. These are applied in marketing mentoring sessions where live changes are made under your eye.
Marketing mentoring can be provided for a month as a minimum and then discussed as to what the next positive steps can be. The marketing mentoring doesn’t take a locked-in 6 or 12 month approach. It’s a pay-as-you-go month to month service.
Find out more with a discussion with Tim by getting in contact.
Or grab the Free 51 Point, Optional Website Checklist to see how well optimised your website is as a first step.