Business motivation is can be very beneficial for small business owners – because growing a business can be tough on owners.
If the business is growing fast and smoothly, then motivation probably isn’t needed, but one can’t be too motivated!
On the topic of motivation, a famous quote remembered from decades ago is worth considering…
There’s no such thing as an unmotivated person, they are just someone without a clear and compelling vision.
A vision is a positive picture in your mind of what you want to achieve, that becomes like a magnet, pulling you through the tough times and obstacles you’ll encounter from business ownership.
Without this attraction from your future, its all too easy to slow down on ‘bumps’ along the road to success.
Owning a business is unlike any other role in society, because there’s just so much to learn and be constantly aware of and acting in.
Struggle, slow, stagnant or even negative growth are the reasons why motivation can be lacking and the good news is that all these scenarios can be alleviated by following some time-proven principles of business.
The first and most important ingredient of motivation is to have a crystal clear, 20/20 vision in your mind about exactly what you want to see achieved with your business – long term.
Where your business is today is completely irrelevant to that vision, so ignore any “reality” thoughts and just imagine it.
Watch this short video for some powerful insights on motivation through vision building, where all great successes begin.
The key ingredients of business motivation and success are…
- A crystal-clear 20/20 Vision of what you are aiming to achieve, both with your business and for yourself personally
- A plan of how it can be achieved
- An open mind and humility to accept the responsibility of changing habits and potentially beliefs and mindsets
- Know-how on the various essential topics of business
Are you willing to explore and embrace these ingredients?
If so, you will succeed in business!
Let’s look at each one in-depth…
1. A Motivating Vision
Where you are now in your business is irrelevant because it’s not your future and it doesn’t necessary dictate it or determine it, only your mind does.
The time frame to think of your business vision becoming a reality, is ideally 2 years as a minimum, with 5 or 10 years being ideal.
People tend to underestimate what they can achieve in 5 years and overestimate what they can in 6 months, so aim high for your vision!
For your vision to have an attraction energy, to pull you through the tough times, it will need a lot of substance around it with loads of details. Being very specific with your vision is extremely important. The more details the better.
When a lot of details have gone into the vision, it starts to seem possible and then probable, so the more details the clearer and more powerful your vision will be.
Only by adding a lot of details will it start to become believable.
The World’s Most Famous Success Book
Napoleon Hill, the author of the super successful and highly recommended book – ‘Think and Grow Rich‘ found that the vision or dream is the common ingredient of all super successful people who achieve greatness in the world.
If you’d like to read the book or listen to the audio of it obtain it here for free.
Working on it to add a lot of details can initially be hard and so people don’t do this readily. Despite reading about it and seeing the importance of it, they skip over doing it.
That’s because the right side of our brain is the imaginative side that can paint the picture of a vision in our mind, but our society conditions people to be very left brain thinking – analytical/critical etc.
When people try to dream, envision and imagine, the left brain side kicks in with annoying thoughts like – “How is that going to be achieved?” and “Why dream it if I can’t see how it can be achieved?” Perhaps you’ve experienced this yourself?
When building your vision Its very important to ignore ALL left brain, analytical, critical and pessimistic thoughts.
How your vision can be achieved is completely irrelevant and pointless thinking in the envisioning stage.
Answering these questions can assist in clarifying your vision…
- What revenue would you like to reach?
- Where would the business operate? Locally, interstate, internationally?
- How many employees would you have at that size?
- How many hours would you like to work?
- Would you like a manager to be running your business for you?
- What salary would you like to pay yourself?
What Would Achieving it Mean to You Personally?
Its important to think about what achieving your goals will mean to you personally too. Think about what goal would make you happier.
This is what creates the strongest motivation as a business owner.
A good way to think about business is it being a vehicle to take us from where we are right now, to where we want to be in life.
As a vehicle it can give us a comfortable, smooth and fast paced drive, or a slow, steady and bumpy one.
The good news is, you can always ‘upgrade’ your business ‘vehicle’ to become much faster in achieving your goals, just you can with a real car.
How to ‘tune’ your vehicle to get it to where you want to be is important, but not as important as clarifying and defining your destination or vision.
The vision is clear enough when it creates joy, enthusiasm and excitement.
If its not creating that effect, its definitely not clear enough so the next step isn’t relevant.
Without the vision clearly defined and emotionalized, its like being handing the keys to a Ferrari to someone and they say, but I don’t know where I want to go, so there’s no point in handing giving me the keys.
For a moment, imagine anything was possible and achievable for your business and there were no limitations for your vision and success.
Because in reality there aren’t, when we have the emotional “fuel” necessary that creates the energy (emotion is energy in motion) to drive us forward, over the obstacles perceived to be standing in our way.
With a clear destination and vision in mind, that we can see in our mind’s eye, then we are ready for the keys to the Ferrari to take us there, because then we want to drive (our business) forward to get to our vision.
Here’s an important tip…
The clearer your vision becomes, the more positive emotions you will feel about it and its important for those emotions to come up.
When a vision is very vague (like, ‘wanting more money‘) – it won’t generate strong, positive emotions.
Emotions are the indicator that it is clearly defined and will only be experienced when the vision has defined details.
2. How to Achieve Your Vision – The Plan
Taking a long journey in life in a vehicle requires a map to find the fastest and simplest route so we can navigate our way to it.
The map in this case can be a business growth plan.
It identifies the road ahead or strategies needed to achieving your vision.
Without growth strategies identified, then there is no ‘map’ laid out for the journey to achieve the vision, so it becomes one giant leap in our mind’s eye and therefore seems improbably to achieve.
Lack of identified, well chosen strategies is the primary reason why business plans rarely result in the financial goals being achieved, based on feedback from over 1,000 business owners.
The plan with strategies for business growth helps us to believe in the vision too, because it bridges the gap between where the business is right now and where we want it to be in the future.
The business growth planning stage is where those major goals are considered to develop an action plan of strategies to achieve a significant and important 12 month goal.
80% of success is starting, with a strong first step
By having a plan for 12 months, you will be well and truly on your way to achieving your big business vision. Getting started is the first stage and then momentum tends to kick in.
Where All Journeys Begin
The business growth plan will require careful selection and like all journeys in life, it begins by knowing where you are starting from, your current point of origin.
In business, this means knowing your current monthly revenue and profit figures, which can be obtained by dividing the past Profit and Loss Statement yearly figures by 12.
With the figure known, then you can write a simple goal statement such as… ‘My goal is to increase my monthly revenue from $X to $Y by… (date)’ – 12 months from today.
Notice the wording of a goal needs to have both a start and end point. That’s the ideal way to write a goal. This defines a ‘gap’ that you need to close, between where you are and where you want to be and this gap is better understood by our mind, to focus on it.
Setting multiple goals for time intervals is beneficial in the business growth planning phase.
Ideal time frames for goals are; 12 months, 9, 6 and 3 months.
Start with your 12 month goal, then do 6 months, which will typically be around 40% of the 12 month goal, due to the need to build momentum. Then do 3 and 9 month goals.
Getting Help with Strategy Choices
Unless you’re a strategy expert, you’ll probably benefit from some help with identifying the best, ideal and most effective strategies to grow your business.
There are over 142 identified that have been proven to work from decades of experience and considered in our business growth planning service. Of those only 74 are lead generation related ones as not all strategies to grow a business are lead generation.
There are many ways to grow a business, apart from just lead generation. Conversion rate strategies, to increase the number of leads to sales is another very powerful one that is rarely considered.
When considering business growth, there are two parts that determine success…
- Strategy choice
- How it is executed
For example, a website is a good strategy choice for most businesses, but is rarely executed to its greatest effect.
Less than 5% of business websites are functioning at their full potential and most of them can be optimised to increase leads by 20% to 300% in weeks to a few months, often without spending any money on it at all by carrying out basic changes using the Admin of the site.
Poor execution is the number one reason for any strategy failing to improve a business, usually not the strategy type.
Keep that in mind, when something’s not working in your business or its not growing.
The majority – over 90% – of marketing in the world is poorly executed.
That’s because less than 5% of all businesses actually measure their marketing platform’s response and results, so the world is full of theory about marketing.
If you’ve spent money on marketing and didn’t achieve the results you expected or wanted, execution will be the primary cause.
3. Keeping an Open Mind
“Minds are like parachutes, they work best when open”
How does one keep an open mind?
Explore every opportunity that comes along, don’t prejudge or make an assumption about it.
Assumptions are actually the biggest cost to any business, by far.
Business owners assume dozens of things on a regular basis and its actually hard not to.
The person who reaches out to connect to us on LinkedIn, may be a genius to assist us in their business, or just an annoyance.
What do people assume from these connection requests?
Usually there is an assumption.
Business owners assume their website is fully optimised, the images are great, the text is great and its wording as well as it can?
95% of the time that is not true.
Its the same with any marketing services business owners pay for, such as Google Ads management, social media marketing services, SEO etc.
Learn to ask a lot of questions of any service provider, including results they have achieved with real facts. Referees or happy clients you can talk to are a good thing to ask for.
Being open minded means having humility, and accepting what people say. Humility is an excellent personal trait and strong leaders have it in abundance.
4. Know-how on Business Growth
Know-how on business growth strategies generally takes years to obtain, not hours or weeks or months. There’s no real substitute for experience either.
You are best to invest in a business mentor or marketing adviser who also educates you, simply because it will be an investment, not a cost.
It’s actually extremely costly not to have a business mentor or marketing adviser if you consider marketing of your business over years.
The good mentors or advisers that are very experienced are well worth paying the money to.
Marketing these days is one of the most complex and comprehensive subjects in the world, there’s just so much to learn that is impossible to know it all.
A person who is experienced with offline/traditional business growth strategies is important, because a lot of marketers these days have learned by selling $27 information products, not by marketing services businesses that sell $500 or $15,000 services with materials that start with a “quote” situation.
Online product marketers know very little about traditional service business marketing needs.
The Critical Figure All Marketing Success Depends On
The online marketers are typically focused on Cost Per Click and Cost Per Lead, but not by meeting the Allowable Acquisition Cost of buying a customer for the business.
Here’s what that means…
In any business, it has to have an ROI for what it is spending on advertising or promotion to what income it generates from it, because the profit has to keep paying for the promotion.
If a business spend $1,000 on advertising and gets $1,000 in income, it has made a HUGE loss from the promotion.
That’s because the typical business, with a net profit margin of 10% only makes 10% net profit on all income it generates, so in the $1,000 income from the sale promotion, it only would have made $100 profit, so it made a loss of $900 on the advertising.
Using 10% as a very good guideline for Allowable Acquisition Cost, that means when advertising dollars are spent, the income from it ideally needs to be 10 times the cost of advertising.
Then the net profit can sustain more advertising, because its paying for itself.
Even though this is ideal, its hard to achieve and so it can take a month or two or more to achieve the ROI necessary. Be aware of that too.
When the ROI of 10 times income to the cost of advertising is achieved, your business now has an “unlimited” marketing budget, because it can scale up the marketing to grow the business by spending more on the advertising that is generating the net profit return.
To find out more about the essentials of marketing, like this information and more, you’re welcome to grab our free marketing course.
Marketing is an essential aspect of growing a business, but not the only one.
Ignorance is the biggest cost in a business
Learning and investing in education on marketing is wise, to reduce the cost of ignorance. With professional guidance it only requires two months of mentoring, to benefit for years or a decade or two in the future. Its not expensive, but ignorance definitely can be.
What’s very common these days is seeing and hearing complaints from business owners in online forums, who paid for one or more of these marketing services…
- A new website
- Google Ads management
- Social media posting
- PPC social media ads
In nearly all cases, after a short discussion, for the business owner to be made aware of how little value they have paid for.
In 95% of conversations, that’s the sad result. That’s based on 27 years of learning and testing marketing results, both offline and online, both before and after changes have been made.
Unfortunately the majority of business owners these days are assuming what they pay for it effective and worthwhile, when in reality it often isn’t of value.
If you’d like that conversation about your own marketing, you’re welcome to book in for one – obligation and cost free.
There are so many ways to grow any business these days, even without marketing.
The majority of businesses aren’t using some of the best strategies that have existed and been used for decades, even before the internet, and many strategies cost zero to implement.
Is your business growing fast, profitably and without a lot of your own time?
Or is it a bit stagnant, stressful and your marketing is not filling you with confidence?
If its the second one, why not do something different?
Are you open-minded and willing to embrace new ideas and information?
If so, book in for a Breakthrough Meeting and let’s discuss and explore how best to grow your business faster, with less stress – complementary.