Stage 2 - Growing

Moving to Consolidating

Increasing Sales and Margins is the Priority

Growing beyond 5 employees efficiently is the goal, to reach Stage 3 - Consolidating.

What a Business Looks Like

A business is intangible and can't be seen. However, it can be described using an image, like this one with a blue and gold bucket.

The blue bucket size relates to your business' Total Income or Revenue. The gold bucket relates to Net Profit of your business. More leads in the top increases income.

The relationship between the sizes of the business buckets is the Net Profit Margin, or percentage Net Profit of the Total Income per year.

income and profit

Your 2 Big Business Goals

Achieving these goals transforms your business from average to Awesome.

Increase the Net Profit Margin

Without a healthy Net Profit Margin, most businesses are starved of cash. There are constant shortages, causing stress on the owner.

With 5 employees, including an Admin person, it's time to get focused on the efficiency of work, not just the volume. It's time to "plug" the "profit leaks" and explore the untapped profit opportunities that every business has.

Increase Sales Income and Employees

Increasing sales is essential to get well into the Consolidation stage. 

Increasing sales leads to an increase in employee numbers. That's essential for move well into the next stage Consolidating, or beyond into the Managing stage. 

To have an Awesome business, where working in it is optional, you need a minimum number of employees. That figure is usually around 10, depending on the industry your business is in.

How to Increase the Net Profit Margin

Increasing net profit margins is about improving everything in your business. There are dozens of areas that can be improved. These are just some of them.

Raise your prices, on one or all product/ service lines
Develop and introduce systems
Write policies for your team to learn & follow
Measure all leads to sources, stop wasting $
Introduce KPIs for every employee and role
Create/improve job descriptions
Measure Gross Margins accurately
Identify production strategies competitors use that your business isn't
Share gross margin figures with your team
Introduce weekly team meetings and share figures for better accountability
Hold employees more accountable
Simplify and automate repetitious task

Using one or a combination of these strategies has increase profit margins of hundreds of businesses. What could they do for your business?

How to Increase Sales and Employees

The primary way to increase sales hides in plain sight... improve all your existing marketing by engaging a very experienced marketing professional.

Use more engaging images on your website
Professionally copywrite text on the website
Measure conversion rates of leads to sales
Invest in professional sales training
Introduce strategies for 2nd, 3rd and more sales from previous customers
Introduce a monthly newsletter
Create more engaging social media posts
Identify better, lower cost customer acquisition sources
Develop a follow up system for quotes/ prices given with phone calls and emails
Introduce a proactive referral system 
Survey previous customers and ask for reviews
Set conversion rate goals for salespeople
Build citations for your website
Carry out basic SEO on your website with a professional
Optimise Google My Business 

Rarely are sales and marketing funnels of a business fully optimised. Therefore there's huge potential - waiting to be untapped. 

What Your Business Needs Now

After setting an Ultimate Goal for your business to be Awesome, there's now a clear gap between where you are and where you want to be. That gap can be easily closed with a plan for growth with strategies.

Specific Business Goals

All growth needs to begin with clear Vision of your business' Ultimate goal that will make your business and life Awesome.

Specific Life Goals

Your business is simply a vehicle, to give you what you want. Defining what you want is critical, forgetting what you believe is possible.

Strategies for Growth

Strategy choices are determined by your Ultimate Goal. The strategies need to be based on challenges, and also growth opportunities.

Identified Milestones

A well laid out plan for growth has accurate goals, based on opportunities in your business, not just "hope."

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