There are some challenges company owners have with SEO service providers, and for 3 reason...
Marketing service providers, and especially SEO service providers, don't believe in educating their clients. They believe keeping clients ignorant is a better policy.
SEO progress reports business owners receive are confusing. That's what they say when asked. They assume, hope and/or guess that the SEO service is worthwhile, but aren't sure, until many months later.
This is a major challenge with SEO. It doesn't matter if all the reports show an improvement in rank - if leads and especially sales don't increase. Sales are what are needed to pay for all marketing services.
Let's explore a few myths and facts of SEO and increasing leads
This is the most common calim with SEO service providers. It can sound like a good promise, until you learn more, and realise getting on page 1 for non-competitive phrases is easy.
It's all too hard to explain how Google works. Google keeps changing everything to do with SEO all the time and it's impossible to keep up with unless you're a full time SEO expert.
More traffic doesn't mean your business will receive more leads and sales. A lot of website traffic is from people who never intend to contact a business.
There are keywords your site can rank for that don't relate to people buying. The keywords you rank for are important if you want sales.
There are aspects of SEO that haven't changed and never will. Google's key focus is to rank sites based on their popularity. How it defines popularity has changed.
20+ YEARS IN SEO
Measuring needs to be the first step of all marketing. Google Search Console is a great free tool that reveals the facts about all organic search traffic to your website.
Tracking leads by lead sources, to sales by lead sources is discussed, with a powerful, free tool supplied that you can use.
From the start, you'll be learning while changes to your website are discussed and made - during live Zoom meetings.
Your industry wisdom assists website changes to the text and images - all designed to increase leads and sales with a more visitor-friendly site.
You'll assist with identifying your best keyword phrases to use on your website during the website optimisation. Without your industry knowledge SEO work is pure guesswork.
Improvements to your website in the first month will be seen in reports and facts, so you know the work has been effective.
SEO reports can be very complicated. Our reports are short videos with commentary on exactly what work has been carried out and exactly what results have been achieved in the past month.
If you have any questions with the recorded video, you can ask or request a Zoom discussion.
This service is part education, part implementation of website optimisation or on-page SEO. It's not about leaving you in the dark with confusing reports.
It requires 4 to 9 sessions/weeks of Zoom meetings where you'll watch live changes being made and be involved with a website optimisation of your site.
"I was spending $4,000 per month on Google Ads and SEO, but sales didn't increase. I had only closed 4 deals in the previous 9 months. I kept the digital marketer on while Tim went to work, but he was hindered by what they would allow him to do.
Tim rewrote my whole website. In the next month I closed 4 sales and cancelled the other marketing and SEO provider's service allowing Tim to do the Titles and Descriptions of SEO.
The next month I closed 5 deals and 4 more the month after. I learned more about SEO and website marketing in 8 weeks than I had in 2 years."
ASA Finance Group
"Full credit to Tim Stokes whose knowledge and expertise helped rescue our website from the doldrums, where it had been languishing, to the coveted page one spot in Google and two other search engines.
By following his advice, and in a very competitive space, we moved from Page 3 to the top of Page 1 and position 1 in the SERP's for our main keyword. Our next most important keyword is still a work in progress, but it has moved from Page 10 to Page 3 within a couple of months and against some very big players in our industry.
All from just on-page website work and all for a great price given what many of our competitors would be paying."
SINGLE INVOICE FINANCe
MY SEO BACKGROUND STORY
I was first introduced to the topic of SEO in 2001, by a colleague who could rank for positions 1, 2 or 3. He surprised me by stating...
"More people buy from the 3rd position website"
That intrigued me and I wanted to learn more because I'm a fanatic researcher at heart.
The idea of using know-how about Google to rank higher in search results, to increase traffic and leads was exciting.
I had to learn more about this but soon after my colleague disappeared and no one I knew ever heard from him again.
With my interest peaked, by my SEO colleague, I had to know more because I wanted my business website to rank higher.
So I searched for SEO service providers, found one that looked promising and called them to discuss my business.
I engaged them on a monthly service because this was before the industry went to 6 and 12 month 'lock-in' contractors, and they started to do their work.
My ranking positions went from 30+ to being around positions 18 to 22. It was good, but that was as far as the SEO consultant could get my site over a few months.
Brad Callen, for those who've been around SEO for over a decade, was the real life guru of SEO. His methods were demonstrated by ranking No. 1 for "SEO software" as well as "SEO keywords."
Of course, I had to buy his software that did all sorts of amazing things, such as tracking the search rank for any phrase or for any web page. It was awesome and saved huge amounts of time.
SEO Elite was fantastic, it taught me how long Google took to re-rank a web page after the Title was changed, plus any other changes made to a web page such as text or images.
The time Google takes to re-rank the page hasn't changed in over 18 years, which is about 1 to 2 weeks, depending on how big the changes are.
'On-page' SEO is everything related to changing a website, to have it generate more traffic, leads and/or sales.
'Off-page' SEO is all the work that is carried out to improve the SEO of a website, that isn't carried out on the actual website.
Websites are nowhere near as well "optimised" as their owners think they are, and that definitely includes brand new ones.
That's my opinion based on almost three decades of designing, implementing and measuring results of thousands of advertising and marketing strategies with close to a thousand of businesses or companies.
Every website can be improved to increase traffic, leads and the sales that they generate.
Sales being with marketing, not in the verbal sense when a prospect calls a business.
Great increases in sales can be achieved by better marketing, and these days, a website is the foundation and hub of virtually all marketing. So that's a great place to being SEO with 'On-page work.
That's the BIG question isn't it!
After 20+ years of research, looking at the measured results of SEO strategies, the truth is that results in terms of facts and figures can be seen in 1 to 4 weeks - as you can see in the video above.
It also depends what we're talking about and what we define as "results."
A website is NOT going have phrases improve in rank from position 25 to position 5 in a month. Sorry, that isn't happening.
What can be seen, using the most overlooked marketing tool - Google Search Console, is that the number of Impressions (appearance of your website somewhere in a search result), and number of Clicks (website visitors) can significantly increase in two to four weeks.
By how much?
20% to 50% more Impressions and Clicks are quite common - in the first month.
Will that increase the number of leads and sales to your business in the first month?
Sometimes it does yes, but not every time for every business.
Google is a bit slow to recognise a lot of changes to website pages. It will respond super fast to blog posts, with the response time to index a new one, and potentially rank in the top 20 or top 10 within 20 to 30 minutes for low competition phrases.
A new web page can take a couple of days to a week or two for Google to respond to index it, depending on how big and how many changes are made and how often Google's spiders visit your website.
Off-page SEO is what is carried out to boost the rank position in search results, off the website.
That includes links from other websites.
These other websites need to have "authority" in Google's eyes.
What authority means is debatable in SEO circles. It's what has taken me over a decade to work out through constant reading, studying and testing on my own website.
These authority websites are used to obtain a link to your website.
These links can be in images or as text. The links need to be clickable, which means when you hover over the text or image you can click on it with your mouse and you end up on one of your web pages.
The science of choosing which authority websites to obtain links from is the real skill of SEO. This is what takes many years to fully understand because there are dozens of "traps" for the uneducated and under experienced SEO provider.
How does one learn what is a good website to obtain a link from and to avoid the many traps?
There are dozens of traps with links, with many including "penalties" from Google, that you don't know about unless you're constantly checking where your website ranks for dozens of phrases.
A Google penalty means the rank position of multiple phrases related to a page or pages drops significantly.
This was learned the hard way after obtaining links and then experiencing what a penalty is.
Like all things in life, it's easy when you know how, but the know-how can be painful and costly to obtain.
If you're considering SEO for your business, talk to someone with years and years of experience, who has tested their knowledge on their own website.
You don't want someone with SEO who is experimenting on your site.
To find out more about SEO and how to improve the rank position for dozens of phrases, book in for a one on one SEO Zoom Review where we'll discuss your current website's level of SEO and optimisation.
With over 28 years of marketing experience, you're guarantee to learn a lot from this meeting, whether you choose to go any further or if you business qualifies to be eligible for my SEO services.
Plus in the meeting you'll receive my 27 Point Website SEO Checklist to use to refer to during our discussion.
I personally guarantee you'll learn more about optimising your website and SEO in this 30 minute meeting than you have in the past 2 years.
Education is now an essential part of working relationships with clients who want to benefit from my skills and expertise and that includes SEO. Only those willing to learn some valuable basic principles about SEO are eligible to become my clients.
To start that education, book in for the 30 minute SEO Discussion Zoom Meeting and let's explore improving your SEO, leads, sales and income.
SEO services are for a very limited number of suitable established businesses and my calendar has limited appointments available. Your business needs to have been in operation for at least 5 years to be eligible for this meeting.
Tim Stokes is one of Australia's most experienced small business entrepreneurs, coaches and mentors. He's built six businesses over his 40+ years in business and worked with thousands of businesses in four countries.
He's a full-time researcher into entrepreneurship, extreme business success and setting businesses up so that working can become optional. He has invested over $150,000 in learning from marketing experts, entrepreneurs, business gurus and legends of international business.
With over 20,000 hours of research, development and refinement of his strategies, systems, management tools and methodology, he is respected and recommended by dozens of accounting firms, who see his results in their client's financial reports.
Tim was a pioneer in the business coaching industry being one of the very first, starting in 1997 as a "pilot" franchisee. He became the "Worldwide Business Coach of the Year in 2000" with ActionCoach, the first time they created the award. ActionCoach is the largest business coaching organisation in the world.
Tim has also spoken to thousands of business owners in self-marketed seminars, webinars, workshops, and courses. He has worked one-on-one delivering business mentoring programs in 4 countries, Australia, New Zealand, the USA and Canada. He is highly respected by leading accounting firms with dozens referring hundreds of their clients to his programs.
PO Box 789 Kenmore
QLD 4069 Australia
P: +61 7 3194 0477