IMPROVING BEATS NEW
Website developers tend to be more skilled with coding than with outright marketing with the 3 elements of website performance. That's where an experienced direct response marketer and SEO expert can assist to increase leads and sales to your business
Testing over decades has proven images with people in them work the best. It's takes a high level skill to choose images.
Headline text is the second thing looked at by visitors. It has to be excellent, create a positive impression in the first 2 seconds.
Photos and text make your website more visitor friendly. On-page SEO makes it more Google friendly - i.e. it ranks higher.
Marketing is about understanding the thinking of people, and catering to their needs, interests and desires.
People are 10,000 times more interested in themselves, and what they want, more than they are in your business. Sad but true.
Having a website that focuses on what you provide as an outcome instead of what you do, is the key ingredient of a super successful website that generates "warm-to-buy" leads and sales.
Most websites lack the key, critical ingredients that emotionally engage people who visit the pages.
Language of "we do..." or "we are..." is feature-focused, and is not beneficial to people.
Your business is simply a means to an end, for people to get what they want and are paying for. That's all.
Changing the focus to communicate their outcome is the key to all super successful marketing - especially the most important element - websites.
Google tracks visitors experiences and changes the rank for pages. Visitor times on pages are factors that influence rank.
In May 2021 Google introduced a complete focus on Mobile website experiences. Is your website fully optimised for mobiles?
Google is the gatekeeper when it comes to where a website ranks. Knowing how Google thinks is the key to SEO, rankings and traffic.
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