OPTIMISE = IMPROVE
There are 3 main methods of website optimisation to increase leads and sales for your business. Website developers tend to be more skilled with coding and layout than with actual marketing content with the 3 elements of website performance.
That's where an experienced direct response marketer and SEO expert can assist to increase leads and sales to your business using content optimisation tactics.
Testing hundreds of images over decades has proven images with people work the best to turn visitors into leads and clients.
Headlines and subheadings are the next critical ingredients. Matching them with ideal images makes a big difference.
On-page SEO includes dozens of simple changes that improve the visitor experience and their Time on the Page.
Marketing is about understanding people's behaviours, and catering to their needs, interests and desires.
People are 10,000 times more interested in themselves, and what they want, more than they are in your business. This fact needs to be applied to all content choices.
Having a website that focuses on what you provide as an outcome instead of what you do, is the key ingredient of a super successful website that generates "warm-to-buy" leads and sales.
Most websites lack the key, critical ingredients that emotionally engage people that turn visitors into leads.
Rewriting the content to chang all "we do..." or "we are..." - feature-focused to become benefit focused with the word "you" is all part of the proces of optimisation.
Making small changes to the content to focus on benefits can make a huge difference with leads increasing by a multiple, often seen in days to a few weeks.
Warmer leads are the result that convert easier and faster.
Google tracks visitors experiences and changes the rank for pages. Visitor 'Times on the Page' are factors that influence rank.
In May 2021 Google introduced a complete focus on Mobile website experiences for people. Is your website fully optimised for speed?
Knowing how Google thinks is the key to SEO, rankings and traffic. Using facts obtained from Search Console is the key to great results.
WORLD'S BEST TACTICS
Thoughtful selection of the ideal images and photos for your website makes a big difference. Decades of testing ad contents proved that.
There are 'power words' to use in copy on a website. Words alone have been proven to increase leads and sales by more than 300%.
Loading times of web pages, especially on mobiles is critical now to rank higher. 1 second is the target and can often be achieved.
Everything on your website is 'on-page' SEO however this is about improving Titles, Descriptions and anchor links.
A little known secrets of optimising websites is to use facts and figures from Google Search Console. It reveals ways to improve any website.
Some business websites benefit from additional service pages. This will be identified in the initial audit and video recording made with your website.
Tim Stokes is one of Australia's most experienced small business entrepreneurs, coaches and mentors. He's built six businesses over his 40+ years in business and worked with thousands of businesses in four countries.
He's a full-time researcher into entrepreneurship, extreme business success and setting businesses up so that working can become optional. He has invested over $150,000 in learning from marketing experts, entrepreneurs, business gurus and legends of international business.
With over 20,000 hours of research, development and refinement of his strategies, systems, management tools and methodology, he is respected and recommended by dozens of accounting firms, who see his results in their client's financial reports.
Tim was a pioneer in the business coaching industry being one of the very first, starting in 1997 as a "pilot" franchisee. He became the "Worldwide Business Coach of the Year in 2000" with ActionCoach, the first time they created the award. ActionCoach is the largest business coaching organisation in the world.
Tim has also spoken to thousands of business owners in self-marketed seminars, webinars, workshops, and courses. He has worked one-on-one delivering business mentoring programs in 4 countries, Australia, New Zealand, the USA and Canada. He is highly respected by leading accounting firms with dozens referring hundreds of their clients to his programs.
PO Box 789 Kenmore
QLD 4069 Australia
P: +61 7 3194 0477