Website Content Optimisation
To Increase Leads & Sales, in Weeks
See the video results below
OPTIMISE = IMPROVE
The Secret of Website Optimisation is in Content
There are 3 main methods of website optimisation to increase leads and sales for your service business. Website developers tend to be more skilled with coding and layout than with actual marketing content with the 3 elements of website performance.
That's where an experienced direct response marketer and SEO expert can assist in increasing leads, sales and income to your company using simple content changes and web page optimisation tactics.
Images & Photos
Testing hundreds of images over decades has proven images with people work the best to turn visitors into leads and clients.
Copy/Text
Headlines and subheadings are the next critical ingredients. Matching them with ideal images makes a big difference.
On-page SEO
On-page SEO includes dozens of simple changes that improve the visitor experience and their Time on the Page.
Increasing Leads from a Website's Content
Most websites lack the key, critical ingredients that emotionally engage people visiting it.
The images and words that form the content don't communicate in the way the visitor wants.
That means the visitor isn't moved enough to want to provide their details to become a lead and potential customer of the business.
Rewriting the content to change all "we do..." or "we are..." - feature-focused to become benefit focused with the word "you" is all part of the process of website content optimisation.
Making changes to the content to focus on benefits can make a huge difference with big increases in leads in days to a few weeks.
These changes are carried out with you, live on Zoom, working in the Admin of your website. You'll see the changes being made live, every week.
The work is carried out using facts about your keywords obtained from the best tool there is - Google Search Console.
It's free to setup, just like Google Analytics and what it reveals is GOLD. Applying tactics from facts is a surefire way to achieve results.
Website Optimisation Australia
↓ Super Fast Results Video ↓
Website optimisation starts with the facts by using Google Search Console - the world's best SEO and website performance tracking software. The above video shows screenshots of Australian businesses from Search Console with the timeframe of improvements shown.
complementary Website Review Meeting
Major Factors to Increase Website Traffic and Sales
Website User Experience
Google tracks visitors experiences and changes the rank for pages. Visitor 'Times on the Page' are factors that influence rank.
Website Speed
In May 2021 Google introduced a complete focus on Mobile website experiences for people. Is your website fully optimised for speed?
Changing Algorithm Criteria
Knowing how Google thinks is the key to SEO, rankings and traffic. Using facts obtained from Search Console is the key to great results.
WORLD'S BEST TACTICS
What Our Website Optimisation Service Includes
Image Changes
Thoughtful selection of the ideal images and photos for your website makes a big difference. Decades of testing ad contents proved that.
Rewriting Pages
There are 'power words' to use in copy on a website. Words alone have been proven to increase leads and sales by more than 300%.
Web Page Speed
Loading times of web pages, especially on mobiles is critical now to rank higher. 1 second is the target and can often be achieved.
On-page SEO
Everything on your website is 'on-page' SEO however this is about improving Titles, Descriptions and anchor links.
Traffic Analysis
A little known secrets of optimising websites is to use facts and figures from Google Search Console. It reveals ways to improve any website.
Additional Pages
Some business websites benefit from additional service pages. This will be identified in the initial audit and video recording made with your website.
This service is a 'done-with-you' one, where you'll understand and observe the changes being made to optimise your website - live. You'll see how facts can crease measurable and fast improvements within one to three weeks.
You'll be amazed at what you'll learn in this free, no obligation meeting!
Why Consider Tim as Your Business Management or Marketing Mentor?
Tim Stokes is one of Australia's most experienced small business entrepreneurs, coaches and mentors. He's built six businesses over his 40+ years in business and has been working with thousands of companies from five countries.
He's a full-time researcher into entrepreneurship, extreme business success, and setting businesses up so that working in it can become optional. With over $150,000 invested in learning from marketing experts, entrepreneurs, business gurus and legends of international business, you're in experienced hands.
With over 20,000 hours of research, development and refinement of his strategies, systems, management tools and methodology, he is respected and recommended by dozens of accounting firms, who see his results in their client's financial reports.
Tim was a pioneer in the business coaching industry being one of the very first, starting in 1997 as a "pilot" franchisee. He became the "Worldwide Business Coach of the Year in 2000" with ActionCoach, the first time they created the award. ActionCoach is the largest business coaching organisation in the world.
Tim has also spoken to thousands of business owners in self-marketed seminars, webinars, workshops, and courses. He has worked one-on-one delivering business mentoring programs in 4 countries, Australia, New Zealand, the USA and Canada. He is highly respected by leading accounting firms with dozens referring hundreds of their clients to his programs.
If you want results that will transform your life as a business owner, follow him on LinkedIn or Facebook, or talk to Tim about your business, challenges, goals and dreams.
PO Box 789 Kenmore
QLD 4069 Australia
P: +61 7 3194 0477
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