We typically have years of employee experience prior to going into business, with carrying out the work related to the sale, but usually have zero experience with winning the work - with sales and marketing.
That makes our skills for growing the business out of balance.
While it's easy to pay for marketing, savvy owners are also paying to learn marketing, so they have greater control over their success.
You don't have to become a marketing expert for your business, but knowing exactly where all your leads and sales come from, is simply smart business.
Measuring leads finds opportunities, lower cost sales and higher profit margins.
FACT: The best way to increase leads for your business is to improve or 'optimise' your current strategies, such as your website.
Optimising your website can increase leads from 20% to over 50% in just weeks. All lead generation strategies can be improved - without spending more money.
Website developers are more skilled with coding and layouts than content. The more critical elements that generate sales are the copywriting and image choices.
This is the most complex and often expensive form of lead generation there is. Some service providers are great, while others aren't. Finding the right one is important.
CEO's of major companies are questioning the value of social media. Likes are not leads or sales. Posting requires a lot of experience to be successful at generating sales.
There are many other strategies that suit your business, that can be more cost effective and successful with getting sales. Years of measured results confirms that.
Your business has competitors, all using marketing companies to generate more leads. You're competing all the time whether you like it or not.
Having an expert marketing mentor with decades of experience can make all the difference in the world. Especially when you're learning marketing, not just paying for someone else to do it for your business, without using your industry and customer knowledge.
Retail requires different strategies to service and manufacturing businesses. Service businesses for B2B and B2C require different strategies too. What works for one industry, doesn't always work for another.
Websites are essential for retail and having a fully optimised website, that instills trust for e-commerce sales can generate more sales. Emailing customers regularly after purchasing is a valuable strategy.
Expertly designed exterior and window signage can see significant improvements in store traffic that leads to more repeat sales.
Store lighting and in-store signs can boost sales and have customers staying longer in the store and coming back to buy again more often.
Few websites are performing at their best for service and manufacturing businesses. More leads can be generated from an improved website. Assessing Search Console results leads to website improvements.
Choosing which platforms to promote your business on is essential. That's where success starts and builds on with execution.
Winning sales on price leads to failure in business. The sale on value begins with phone calls and winning more quotes with strategies.
From a practical marketing education back in the 90's, accurately measuring results of every strategy has always been standard practice. Over 28+ years - $100,000,000 of nearly every kind of offline and online strategy has been measured and learned from.
Measuring every result continued after starting in the business coaching industry in 1997, with every business worked with. The rule was, until all leads and sales for each lead source were measured, no new marketing was implemented. That was also to prove that the new strategies worked to build confidence for the business owner's investment.
This process has led to there being no theories or guesswork with any marketing strategy. Adding to that is an $80,000 investment in learning marketing from the who's who of the world's best. With the marketing mentoring, you're benefiting from the know-how of strategies at the highest level and will see the results of every one implemented.
Whether you want a marketing and business growth plan, website optimisation to generate more leads, trustworthy SEO to improve rank and leads, a Facebook campaign that generates leads and sales, or any other form of lead generation, sales or marketing strategy, you're welcome to get in touch for a chat about growing your business.
"I was spending up to $1,000 per week on SEO and Google Ads and had only seen 4 sales in 9 months from 90 leads.
I cancelled my service with the company and worked with Tim for 8 weeks. Starting in the first month, sales started to increase and in the next 3 months I had 14 new deals close."
ASA Finance Group
"Within one month I have raised my prices twice, got rid of time wasters and price shoppers. The real irony is that I have a business degree and I learned NONE of these things at university.
I have read hundreds of books on business and entrepreneurship and have never come across anything as comprehensive as Tim's information."
"Tim got me focused more on profits and margins, not just sales and revenue. We saw huge improvements with our sales and marketing, using the figures we learned to measure.
Our business net profit margin was 1.6% and we were struggling with cash. In one quarter it jumped to 23%, adding $120,000 more to our cash in the bank."
M J United Plumbing
PO Box 789 Kenmore
QLD 4069 Australia
P: +61 7 3194 0477