Digital Marketing & SEO Mentoring
Convert More Leads into Sales and Paying Customers
You can increase the leads to your business, for free, save yourself thousands on marketing per year, or double the sales from your current marketing investment.
Sounds like a big claim – doesn’t it!
Like the same, ‘everything is easy when you know-how’ – after 28 years in the marketing industry, a lot of know-how has made rapid results in marketing relatively easy.
These days everyone claims to be a “marketing expert“, even if they have only 1 or 2 years experience.
Before the internet, it was all about “print copy”. If our $1,500 newspaper print ad didn’t work the first time, it was canned. And after 15 years of testing print ads, it has revealed dozens of secrets of marketing few modern-day “marketing experts” know anything about.
Virtually every traditional business has a website. The copy or text on it can generate warm leads that are “warm to buy” or traffic to the site with few paying customers. Nearly all websites are feature-focused, not benefit-focused due to poor quality text or copy on the page, even if it was paid for. That means the site may get visitors, but nearly all don’t become paying customers.
There’s a huge difference between activity or traffic to a website and sales. Good websites have a 2% conversion rate from visitor to a lead where you get a phone call or web form inquiry with their name and number. That’s a 98% failure rate.
These days marketing service providers tend to focus on generating leads for your business, but leads are NOT sales. There’s a huge difference in skillset required to generate sales compared to website traffic from things like Google Ads or SEO.
Increasing sales from your marketing is our primary goal, not just to increase website visitors.
Marketing Advice Based on 1,000+ Businesses Results
Our expertise is based on 28 years of very extensive research, testing marketing pieces and measuring results to see what works and what doesn’t with all kinds of marketing, advertising and promotions.
When you measure every result of every promotion created for business clients with 1,000 businesses and you learn a LOT! That has been the case because each and every business client was measuring tool to track leads to sales, by every source to see where all leads and sales originate before and then after all our marketing changes were introduced.
Only by measuring before changes – by tracking all leads and sales by lead sources, can you determine exactly what works in the marketplace and what’s theory, guesswork and based on hearsay.
By studying Conversion Rate Optimising for website design, including headlines, the best images to use and the text on the page, results have identified the “secrets” or little-known tactics of marketing that can be applied in minutes, that result in significant and often BIG increases in leads and sales – and often in 1 to 3 weeks.
If you’d like to see a significant, measurable increase in your sales, consider our marketing mentoring services or trustworthy SEO services.
What Quality Marketing Achieves
Quality marketing positions your business as an authority and as industry leaders. This is achieved by creating trust through marketing content, specifically the website. Trust is what turns leads into sales. That’s one of a bunch of ways our marketing services are different, better and unique.
By using facts, obtained by measuring and from discussions with you about the facts seen, it starts to become obvious what strategies are needed for your business. These strategies are typically dozens of small changes to your website. That’s always the best place to begin.
With small changes to your website, that you’ll see by measuring, your traffic will increase and then the quality of leads will increase. Better quality leads means more sales.
You can pay for marketing by outsourcing it with Google Ads or SEO and hope you receive value for money, or you can invest to learn the advanced secrets of marketing – yourself – and watch as we work together to apply what you know about your customers and industry, to see measuring changes that increase your leads and sales.
Here’s What Our Digital Marketing Mentoring Includes…
- A complementary meeting to assess your website for its alignment with the most effective principles of website design and content that maximise sales.
- Advanced website optimization principles. What makes a website Google friendly (often website developers don’t know or don’t consider).
- Secrets of Search Engine Optimising (SEO). You can do a LOT of effective SEO yourself and actually see individual web pages ranking higher in 3 to 4 days.
- Advanced SEO tools. These tools are what the pros use. They provide you with FACTS to see what works and what doesn’t rapidly. With FACTS as your guide, with proven principles, your pages will rank higher, fast!
- The TOP website ranking factors you must know in 2021 that are safe, and effective.
- How, and more importantly where to get back-links to your site – for free – in minutes that improve the rank of your web pages.
- Social media platforms, which one/s you need to concentrate on and secrets of what makes them work to get organic reach, website visitors and sales.
The marketing mentoring can be for a week, a month or as long as we both agree there’s value in continuing, all seen by measured results. There’s no ‘lock-in’ contract or minimum time period for working with you.
All marketing mentoring begins with setting up Google Search Console, a platform that is 100% about organic, search traffic. This incredible tool is rarely used by “marketing experts” or SEO providers, yet it’s extraordinary what it reveals about organic, search traffic. It’s a great tool to begin marketing changes with decisions based on facts.
Advanced 51 Point Checklist of a Fully Optimised Website
Website optimisation is the place to begin your marketing. That’s because there’s no advertising cost so its a way to increase leads and sales for your business, by improving what you already have.
Website developers are not lead-to-sale optimisation experts. They are more experienced in code than they are in marketing.
Keep in mind this one thing… anyone who doesn’t talk to you about measuring leads and sales and talk about stats as part of their conversation with you doesn’t know what works and what doesn’t with marketing. Only by seeing the facts or results of marketing can the trust be known about what works and what doesn’t.
Your success starts by learning a little more about premium quality marketing and that’s where a 51 point advanced tactics of website design checklist can greatly assist you.
When you consider that a fully optimised website can increase sales by thousands of dollars every month, this checklist could be valued at over $1,000. The strategies in it are all proven to work and there are 51 of them.
Most of the strategies cost you nothing to apply however there is a skill of execution you may not have to be able to fully optimise your website to increase visitors, leads and sales for your business.
Get the 51 checklist by filling in your details below and you’ll also get access to a basic, but valuable training video course on marketing.
Start understanding your marketing needs better. That’s the best place to begin. Don’t just pay for marketing, invest to learn and apply it with an expert guiding you.
That’s achieved the best ROIs for our clients thanks to marketing mentoring, for over 20 years.
Because 1,000+ business owners have benefited from this service, you are sure to as well.