Yes You CAN Generate Leads for FREE!
It can be frustrating trying to get some consistency of leads, or to increase leads, without risking many hundreds or thousands of dollars with some ‘marketing expert’ or service provider company.
The marketing service providers (for SEO, Adwords, Facebook Pay Per Click, social media marketing (posting), website development etc.) don’t want you to know how EASY it is to generate leads yourself, for your business for free.
The number of times we’ve heard clients tell “horror stories” about their $10,000 SEO service provider that produced ZERO increase in leads is scary. Unfortunately hardly a month goes by when we don’t hear about poor marketing spending outcomes.
Far too many marketing companies are using clients‘ money to find out if a platform or lead generation strategy will work or not. They are experimenting and learning with your money! And this happens far more than you would ever imagine.
You don’t want to risk using your money to educate inexperienced marketing companies do you?
The good news is, there are DOZENS of simple ways to increase leads to your business… that are free cost you $100 to $200 and that’s all.
Take the typical website…
9 out of 10 websites have Fatal Flaws or Critical Missing Ingredients
It’s not noticed by the website visiting prospects consciously, but unconsciously there are some big hindrances for people to contact you after visiting your site. That means lost opportunities for sales and income.
One of the (many) “Fatal Flaws” of a typical website is to build it like all other websites.
For example, if your business sells to large businesses where the employee in the business is who you deal with as the decision maker, then your website wouldn’t benefit from a blog.
Let’s say you own an electrical contracting business and you only deal with project home builders and your point of contact in the building company is an engineer or an estimator (not the company director who pays the bills). In that situation the employee you are dealing with would have no interest in reading a blog on your website. All the substantial time and energy that would go into the blog section would be completely wasted for this situation.
For an electrical contractor who sells and services homeowners a blog would be more beneficial, but not necessarily very beneficial.
The blog is just one of the many Fatal Flaws in most websites that can burn up a lot of time to manage, and time is money.
Another Fatal Flaw is to assume because your website is now just finished that it’s as effective as it could be.
The real challenge with marketing is the business owner doesn’t have an education on effective marketing. They often (blindly) trust their marketing company (website developer, SEO or Adwords service providers) and then pay for something that just won’t or often can’t work. Or they pay thousands for a website but the website developer is not a great marketer, they are a great programmer and there’s a huge difference between the two. That difference can cost you a lot in sales and income you will never see.
Ignorance about marketing is the No. 1 challenge for all businesses.
Education isn’t expensive, ignorance is.
You can get a basic to intermediate level of education on marketing for just hundreds of dollars, but a website that is poorly built (and the majority are), could cost you $2,000 or $10,000 while SEO can easily cost $10,000 for a year and achieve very little (in a lot of cases).
Can you see how education isn’t expensive compared to ignorance?
If you’d like to get the education on a dozen way to increase leads for your business for free (or very low cost), consider our Marketing Fast Track training workshop. This live, half day workshop with its 13 videos (in the members area) will change the way you think about marketing forever.
You’ll feel empowered towards your own business’ marketing needs. You won’t need to guess who to use if you choose to outsource lead generation to a service provider because you’ll be very clear on the expected outcomes. That can save you a small fortune too.
Check out the Marketing Fast Track workshop today, or give our office call to discuss it further. It will be the best value investment you will ever make for your business growth and success!